Digital Sales Specialist
Reports to VP of Advertising
The primary responsibility of the Digital Sales Specialist is to increase digital advertising revenues by actively engaging with clients and Multi-Media Sales Executives (MMSEs) in field calls, client visits, and overall revenue-driving activities. This position directly affects and is responsible for achieving or exceeding individual and team digital revenue targets in the market.
- Super User for all digital services and platforms. Key contact with vendors of each digital asset
- Consistently meets/exceeds individual and the market's overall digital revenue targets
- Demonstrates expert knowledge and understanding of all MRT Media sales and marketing assets, including all digital products and digital marketing services and able to transfer the knowledge to clients and the MMSE's they support
- Follows MRT Media's prescribed best practices on Pipeline Management and Gap Analysis and completes all required sales process activities
- Builds monthly reports to show digital activity on MRT.com and eEditions of the newspaper.
- Drives customer retention through excellent customer service
- Develops new business by understanding customer needs and selling products and services that provide value to the customer individually and in team support
- Effectively communicates with management to provide accurate revenue forecasts
- Spends significant time with MMSEs visiting customers in the field with the purpose of deepening account relatinships, uncovering revenue opportunities and driving revenue
- Works in tandem with the Management team to identify revenue opportunities and in market support
- Help drive consultative, customer-centric selling behaviors
- Develops a strong sales plan with team and assists in the achievement of KPIs and digital revenue goals
- Assist the sales team in achieving their goals in both digital, print and specialty publications.
- Train new sales reps on ordering system and report generation
- Other responsibilities as assigned
- Digital Sales Experience preferred; or equivalent work experience in media-related business
- Must have prior experience with digital marketing platforms
- Minimum of one-year sales support experience
- Professional presentation skills
About this company
The Midland Reporter-Telegram has a long and storied history of providing coverage for Permian Basin residents for the last 89 years.
A daily morning publication, the Midland Reporter-Telegram was first introduced on March 10, 1929, when the Midland Reporter and the Midland Daily Telegram merged together and formed the current newspaper which has been providing coverage and supporting the local community for Permian Basin residents and businesses ever since.
Since its beginning, the Midland Reporter-Telegram has been a strong supporter of the first amendment, striving hard in taking the responsibility to be the top trusted news source for providing information about the people, places and happenings in the Permian Basin on a daily basis.
With the ever-changing landscape for newspapers and other media entities in the 21st century, the Reporter-Telegram also has continued to adapt to the times.
Combining the readership in both print and online, the Reporter-Telegram reaches over 320,000 readers across the Permian Basin. Readers are able to get the news in various forms with the publication of the daily newspaper, the online E-Edition, as well as getting the latest in breaking news and more through the newspaper’s website, www.mrt.com.
Along with the newspaper and website, the Reporter-Telegram also has a robust online presence through platforms including Facebook, Twitter and Instagram that brings up-to-date postings and other information to over 67,500 combined followers.
The MRT, located at 201 E. Illinois Ave. in downtown Midland, was acquired by Hearst in 1979. The newspaper also has companion publications within the West Texas group that includes The Plainview Daily Herald, The Canyon News, and The Muleshoe Journal.
Hearst is one of the nation's largest diversified media, information and services companies with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; majority ownership of global ratings agency Fitch Group; Hearst Health, a group of medical information and services businesses; 30 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, Calif., which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union, nearly 300 magazines around the world including Cosmopolitan, ELLE, Harper's BAZAAR and Car and Driver; digital services businesses such as iCrossing and KUBRA; and investments in emerging digital and video companies such as BuzzFeed, Vice, Complex Networks and AwesomenessTV.
For more information about the Midland Reporter-Telegram, visit the website at www.mrt.com, or contact the office at (432) 682-5311.
Location/Region: Midland, TX